China Goes West by Joel Backaler


ISBN
9781137293923
Published
Binding
Hardcover
Pages
190
Dimensions
140 x 216mm

Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
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