An American Dynasty
With enough private dramas to put them on par with the Ewings of 'Dallas', and enough business crises to keep them constantly in the business hot-seat, the ultra-right-wing Coors of Golden, Colorado, represent one of the more riveting family sagas of our time. Their billion-dollar empire grew out of a single brewery begun in 1873, but it wasn't long before the family became known as much for their right-wing politics as their beer.
The third generation of Coors men financed the birth of the Heritage Foundation, which jump-started the Reagan revolution. Old-fashioned about business and equally dubious of new ideas, they consistently ignored the importance of marketing until they were forced to, finally introducing the Silver Bullet, and improved their image with unions and minorities only after they were compelled to do so by years of boycotts.
The eccentricity and foibles of this family and company are captured in this fast-paced tale of vivid characters in business and politics.
