Dimensions
245 x 288 x 22mm
Max Mara, founded in 1951 by Achille Maramotti and today directed by his children Luigi, Ignazio and Maria Ludovica, is one of the most important fashion houses in the world.
'Coats! Max Mara: 55 Years of Italian Fashion' is a journey through the history of fashion. The coat, the product which best symbolises Max Mara and brought it international recognition, is the key to this interpretation.
This sumptuous and enticing volume includes essays on the history of the company and on design by renowned fashion historians such as Enrica Morini and Colin McDowell, critical texts on photographic campaigns and numerous artistic interpretations of the camel hair coat 101801, the Max Mara icon, from photographers such as William Wegman and Miwa Yanagi.
Numerous illustrations, seen here for the for the first time, including sketches by the stylists Karl Lagerfeld, Jean Charles de Castelebajac, Luciano Soprani, Guy Paulin, Anne-Marie Beretta, and fashion photographs by Sarah moon, Manfredi Bellati, Peter Lindbergh, Richard Avedon, Steven Meisel, Craig McDean and many others give a broad view of Italian fashion both over the last decades and with a look towards the future. This book coincides with the first retrospective on Max Mara, which will feature more than 50 original models taken from the company archives as well as numerous images.
