The widespread popularity of coaching in support of
workplace performance, leadership development and employee
engagement was heavily underscored by the findings of a CIPD
(Chartered Institute of Personnel and Development) survey
carried out in 2009 which revealed that 90 per cent of
organisations surveyed use coaching techniques. Cognitive
Behavioural Coaching (CBC) takes coaching a stage further.
It recognises that how people think affects how they feel
which, in turn, influences the decisions and actions they
take. Through a systematic process of questioning, CBC
challenges an individual's limiting beliefs and behaviours
and helps them to see and act differently.
