Core textbook for Introduction to Communication courses that covers major subfields of communication, provides a thorough section on public speaking, and focuses on communication skills for a variety of professional contexts
Combination of accessible writing and activities with a focus on long-term career outcomes makes this ideal for introductory courses that seek to convince both majors and non-majors to take additional communication courses
Noted for its extensive activities, accessible and practical bridging of theory and specific situations, and focus on the application of communication studies to a variety of careers --Each chapter is packed with features-from applied scenarios, key terms, and chapter summaries to skill-building activities, learning objectives, and discussion questions --eResources for instructors to include PowerPoint slides and an Instructor's Manual providing advice on how to use the book's activities in both in-person and online classes
