Competitive Strategy: Techniques For Analyzing Industries And Competitors

Now nearing its 60th printing in English and translated into 19 languages, Michael E Porter's 'Competitive Strategy' has transformed the theory, practice and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - 'Competitive Strategy' captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.