Consumer Behaviour In A Week

With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.

This book covers the following:
- Know your consumer I - basic psychological processes
- Know your consumer II - attitudes to money
- Know your consumer III - purchasing
- Know your consumer IV - different types of consumer
- Sell your product I - branding and advertising
- Sell your product II - retailing
- Negative effects and implications