* Content for the book was created collaboratively using the wiki model, making this book the first ever to examine the influence of social media while also being created within social media itself
* Includes helpful examples of what works and what doesn't in social media in arenas such as internal and external business communications, political communications, and personal communications
* Provides an in-depth look at how social media is changing the ways in which businesses are marketing their products and services and how they organize themselves for success
