Dimensions
181 x 229 x 12mm
The book that helped define the field of Content Strategy is expanded to include new industry practices and valuable case studies
Delivers the knowledge to plan for and implement a successful online content strategy.
Shows which tools are available and how to use them to plan for, create and govern online content.
Gives practical advice on staffing and resource allocation for web editorial roles and responsibilities and presents current best practices through case studies and interviews.
When it was published in 2006, Kristina Halvorson's Content Strategy for the Web opened the discussion and changed the way many organizations define content strategy, its business value, implementation and governance. Kristina explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. This new edition goes even further in providing simple ways to introduce content strategy into the user experience design process. Readers get solid, practical advice on staffing and resource allocation for content-related roles and responsibilities and learn about the easy-to-use tools that are necessary to plan for, create, and govern online content.
