Content Strategy for the Web

This book is the key to delivering useful, usable content to your online audiences, when and where they need it most.

* Delivers the knowledge to plan for and implement a successful online content strategy
* Shows which tools are available and how to use them to plan for, create and govern online content.
* The only book that gives practical advice on staffing and resource allocation for web editorial roles and responsibilities.

Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, and governing the content itself. Content Strategy for the Web can help in delivering useful, usable content to online audiences, when and where they need it most. Focusing on the user experience as it relates to content strategy, this book defines content strategy, its business value, and why so many web projects implode in the content development phase. It provides simple ways to introduce content strategy into the user experience design process. Readers get solid, practical advice on staffing and resource allocation for content-related roles and responsibilities and learn about the easy-to-use tools that are necessary to plan for, create, and govern online content.