Dimensions
216 x 140 x 5mm
Outlines how to analyse media texts using multimodality theory and employing multiple semiotic modes and media. Allows the researcher to make a balanced consideration of the characteristics of each mode, how they integrate, and how they function.
Coverage includes:
- What is multimodality theory?
- Why is modality of interest in research?
- Multimodal design and moving image production
- Skateboarding documentary video: discourse
- Design and production
- Leo and the Old Man: the kineikonic and its subsidiary modes
- Chocolate politics: analysing websites
- The websites
- Organisation: the design of learning
- Orientation: teaching and selling
- Returning to Hogwarts: the modality of computer games
- From cut scene to gameplay - the player-avatar link
- Sensory modality
- Technological modality
- The modality of children's games
- Transforming Hannibal: interview data and textual analysis
- How can multimodal analysis be employed in the study of audiences?
