Conversations With Marketing Masters

'Conversations With Marketing Masters' offers compelling insights into marketing today by gathering the collected wisdom of our era’s most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future.

Introducing the Marketing Masters…
- Philip Kotler
- David Aaker
- Jean-Claude Larreche
- Regis McKenna
- Don Peppers
- Martha Rogers
- John Quelch
- Al Ries
- Don Schultz
- Patricia Seybold
- Jack Trout
- Lester Wunderman