Corporate Communication by Joep P. Cornelissen


ISBN
9781526491978
Published
Binding
Paperback
Pages
336
Dimensions
170 x 242mm

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This Edition:


A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.
Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.
New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestle.

Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.
EOFY 2025 Book Frenzy
87.54
RRP: $102.99
15% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $102.99
Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by Joep P. Cornelissen


You might also like

Ogilvy On Advertising
32.99
28.04
15% Off
Way of the Wolf
32.99
28.04
15% Off
Marketing with Social Media
27.95
23.76
15% Off
Fanatical Prospecting
47.95
40.76
15% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.