Creating Value with Data Analytics in Marketing

Creating Value with Data Analytics in Marketing by Peter C. Verhoef


ISBN
9780367819781
Published
Binding
Hardcover
Pages
314
Dimensions
174 x 246mm

The key competing texts are practitioner-focused 'how to' guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text;
Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations;
Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation;
Highly successful and well regarded both for students and practitioners
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RRP: $289.99
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