An authoritative review of historic and contemporary ideas in the area of organisation studies. Rickards believes that the theory of business must be connected with personal discovery processes if it is to be applied effectively in practice.
This approach has been extensively tested in the author's international business courses over a period of twenty years, and involves "journeys of exploration" - using scanning methods and creative problem-solving - into business areas such as creativity, innovation, strategy, marketing, decision-making, leadership, economics and general change management.
