CRM In A Week

With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.

This book covers the following:
- What is Customer Relationship Management (CRM)?
- The need to know your customer
- Using multiple channels to interact with customers
- Call centres and help desks
- Company culture and attitude
- Motivating the CRM workforce
- Implementation and summary