Customer Experience Analytics by Akin Arikan


ISBN
9781032370767
Published
Binding
Paperback
Pages
326
Dimensions
152 x 229mm

* The first comprehensive guide to UX analytics, written for digital business professionals at all levels and without an analyst background
* Serves as a ready reference, with over 50 case studies and 35 cheat sheets to guide smart decision-making
* Teaches the C-SUITE method for applying UX analytics to any digital optimization challenge, created by a trained software engineer and multichannel marketing expert
76.99


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