Customer Retention In A Week

Second Edition.

With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.

This book covers the following:
- Why is it important to retain customers?
- Putting your customers first
- What do your customers want?
- Mobilising employees to give customers what they want
- Getting better all the time
- Retaining customers when things go wrong
- Rewarding people