'Customers.Com' shows you simply and clearly how you can use information technology, including the Internet, to attract and keep customers, increase sales and improve profits.
Teaches you to think in a new way about how your company interacts with your customers and other critical partners. Shows you the eight critical success factors that will turn your company into a magnet for customers. Shows you how these success factors are already being applied by others - and how you can adapt the principles to your own business. Gives you a roadmap for the pragmatic adoption of information technology that will make it easier for your customers to do business with you.
