Damn Good Advice (For People with Talent!): How to Unleash Your Creative Potential

* The indispensable guide to creative success

* Iconic and witty thinking direct from heroic ad man and acclaimed cultural provocateur, George Lois – the legendary Mr Big Idea and original Mad Man

* Punchy and explosive writing to explain, inspire and teach great thinking, creative excellence, the art of branding and salesmanship

* Motivating, illuminating and above all, practical, these witty and audacious steps offer new insights into developing your talent for creative success

* Essential reading for creative professionals, entrepreneurs, students or anyone who simply wants damn good advice!