Creativity is the new and vital need for individuals and companies who want to adapt to fast-changing times. One way of developing creativity is through language and words - the most accessible and available resource that people and companies have.
Writing emails, reports, letters, memos, proposals - these are activities that we do on a daily basis at work. Everyone uses words at work. But few use them as a source of inspiration and creativity. By doing the latter, we become more persuasive, original and even motivated. Words and language have the power to make a difference at work.
In Paradise Lost, John Milton made a heroic figure of the dark angel Satan, with his extraordinary powers of resourcefulness, creativity and persuasion that came from opening up his mind to other possibilities. In this book, John Simmons shows how we can bring out the dark angel in us.
