Demonstration Area of Property Sales: New Experience Marketing Mode for Property Development

Demonstration Area of Property Sales: New Experience Marketing Mode for Property Development by DUAN NIJING


ISBN
9789881568076
Published
Binding
Hardcover

This book is written from the perspective of the consumer. It explores people's expectations toward their prospective residential environment. It combines different concepts of developers and designers and, in particular, it develops four different demonstration models: The Artistic, Cultural Experience, the Leisure Easy-Living Experience, the Reclusive Experience and the Modern Fashionable Experience Key design points are discussed and methods of marketing are demonstrated. Included are designs from well-known architects and developers. This book will help developers and architects sell their product to the consumer. Colour photographs
130.00


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