Whether it is branding an identity for a non-profit, designing invitations for fundraisers or creating marketing collateral (print or online) for a non-profit, working for a cause is on every designer's plate.Designing for the Greater Good will feature interviews with leading designers who do cause related work. Examples include the designer of the Lance Armstrong "livestrong" campaign and other notable social service campaigns. Q&A's with individuals from non-profits will also be featured to give examples on the material and fiscal results that effective cause related design work can bring (i.e. how much money specific campaigns were able to raise). Materials presented in the book include: logos for non profits and causes; cause related campaign case studies; invitations for fundraisers; websites for non-profits and posters for cause related events.
