Dimensions
215 x 278 x 19mm
Trade show exhibits must do more than provide an environment for the product presentation. The total design has to sell both the brand name and brand image of the exhibiting firm. Consequently, commercial and trade show exhibits are more than mere merchandise showcases.
This book features over 70 different exhibits and 250+ colour photos - the work of top exhibit designers. Some are prize-winning exhibits selected from trade show venues across the US, Canada, Europe and the Far East.
This book is divided into sections predicated on the square footage from 200 square feet and going up to 45,000 square feet. Also featured is a section showcasing exhibits from corporate headquarters, visitor centres, museums, etc.
The exhibits are representative of industries as varied as clothing, sports gear, automobiles, computers/electronics, home and building supplies, entertainment, insurance, banking, and many others.
When possible, exteriors and interiors are pictured to reveal the design and space utilisation . . . and see how the specialised designers have used signage, colour, lights, animation, and decorative props to make their exhibits "shopper-stoppers" in the world of Show and Sell.
