A story of tenacity, luck, toughness - and controversy. Joseph Gutnick -known variously as Diamond Joe for his mining exploits, Demon Joe for his presidency of the AFL Melbourne Demons, and the Lubavitcher Rebbe's Special Emissary for the Integrity of the Land of Israel - is a fantastic mix of contradictions.
One of Australia's wealthiest and most successful goldminers, Gutnick's involvement in Israel has earned him widespread condemnation, while he is also acknowledged as among the world's greatest Jewish philanthropists.
