Dimensions
156 x 234 x 23mm
Radical Business Strategies for a World Without Rules.
This is a book aimed at everyone who wants to succeed in our rapidly changing business environment. It shows how you can learn from the nomadic lifestyle of primitive civilisations and apply these insights to being successful in a digital world. Like the aborigines you must be able to move quickly, change direction, see the connections, and not be tied down to old patterns.
The Aborigines believe that all things are connected, every relationship influences every other relationship, and reality is not fixed, but fluid and continually shaped by our beliefs. Based on this, 'Digital Aboriginal' reveals how we can apply these unlimited possibilities to our modern-day business world, and how, if we are to succeed, we have to shift our marketing beliefs and trust our instincts.
Based on hundreds of real-life business examples, combined with fascinating survival tactics inherent in nomads, this groundbreaking book strikes at the very core of how business is conducted today - and how it is going to change in the years to come.
