- Digital food studies is a growing research area. There is a burgeoning number of conferences (e.g. Digital Food Cultures; Food and Communication; The Meaning of Food; European Conference on Health Communication), food and media research groups (e.g. Food Values Research Group, University of Adelaide), specialist scholarly journals (e.g. Gastronomica; Food, Culture & Society; Food Studies: An Interdisciplinary).
- Although positioned primarily for English-speaking market, many of themes covered would travel well globally.
- Fills a niche in the market for a more in depth study of digital food (the only real competition is Tania Lewis' more general book, Digital Food (see competiting titles for more info).
