Direct Marketing In A Week

With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.

This book covers the following:
- Customers, competitors and capability
- Planning your strategy and setting objectives
- Finding and keeping the right customers
- Building and using your marketing database
- Selecting the right media
- Creating and executing campaigns
- Measurement and management of success