Discover the most obvious key to success for your own business . . . sales and marketing!
Planning, sales cycle, market research, market trends, pricing, customer service, direct marketing, needs versus wants, win/win, branding, e-commerce - these and other essentials of sales and marketing are all here. The big difference, though, is that the author has stripped away all of the usual jargon (that's for the experts!) and presented the facts in a very understandable and meaningful way. 'Ah, now I see' is likely to be your reaction.
