We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives' brains function and how they are trained. This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author's work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change. AUTHOR: David Guillebaud is a senior advisor to CEOs and top management teams on strategy and transformation issues, especially on digital disruption. He challenges executive teams to seriously address the scope, scale, reach and pace of disruptive change, particularly from digital technologies. He is currently an Associate Partner at Elix-IRR consultancy. SELLING POINTS: . What companies and executives must do to overcome the disruptive challenges caused by new technology . Many companies are struggling to cope with the massive change and disruption in the age of new technology . This important book explains the main barriers to managing disruption successfully ? and how to overcome them . Written by an experienced consultant who has advised several leading companies in their transformation programs
