Getting good PR is easier--and cheaper--than you think!
If you want to get media attention, you don't need to spend a dime--and you definitely don't have to pay someone to do the work for you. Here's how to do it yourself.
In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you don't have a communications and marketing staff, if you're just getting started in your PR career, or if you've just been told to "get us on the news," this is the book to read.
Full of hands-on advice scaled to the local level, it draws on the author's more than 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis.
Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. You'll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word.
With field-tested advice on every page drawn from newsrooms and PR people from around the country, readers will get practical guidance on how to:
Pitch a story and stick the landing for successAdapt one of 14 specific story angles perfect for local organizationsMake those first connections with local reportersUse bridging statements to handle a tough questionWrite well and clearly using seven simple stepsAvoid saying "no comment" even when you don't want to commentAttract and take care of elected officials and other VIPsDefine, research, and reach your audienceBe consistent with your media outreachBuild a crisis communications plan that will let you sleep at night
As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.
