Dimensions
179 x 251 x 26mm
How to Produce Great Ads, Brochures, Catalogues, Direct Mail, Web Sites, and More!
Third Edition.
Getting the word out about your business has never been easier. The brand new edition of this comprehensive guide gives you complete practical coverage of today's major forms of advertising, including up-to-date information on the latest techniques using the Internet, desktop publishing, broadcast fax technology, and more.
Accessible and easy-to-follow, it explains each method step-by-step with concrete advice on planning, scheduling, budgets, creative issues, and production procedures to help you develop effective advertising and promotional pieces.
