Do-It-Yourself Web Stores For Dummies walks would-be entrepreneurs through the steps toward opening their first Web store. It also goes into making your store successful through proven marketing and advertising techniques. The outline includes:
Part I: Planning Your Project – covers handling your paperwork and picking the right platform for your business
Part II: Completing the Basics – covers setting up your shopping cart, product categories, and writing descriptions
Part III: Dealing with the Details – covers handling transactions, customer service, and shipping
Part IV: Finishing Touches – covers marketing and promotion to drive traffic to your store
Part V: The Part of Tens
All steps are augmented by rich illustrations that guide readers through the steps of each process.
