A practical guide to doing business in the global economy
In 'Doing Business Anywhere', international trade expert Thomas Travis sets out the universal Tenets of Global Trade that successful entrepreneurs have incorporated into their business practices -- how understanding free trade agreements is a key to making sound international business decisions; how protecting your brand means not only securing your intellectual property rights but also embracing corporate social responsibility; how security in a post-9/11 world has changed the rules of the game; and how no mater how far away your customer, client, or supplier may be, all global business really is person.
For business leaders how want a seat at the globalisation table, 'Doing Business Anywhere' is a vital guide to getting and keeping that competitive edge.
