Dimensions
138 x 216 x 15mm
Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn't and exactly what you have to do to build your brand.
You will discover:
- It's practical - Simple rules will guide you through every stage of the branding process.
- It's based on real-life stories - Learn about big name brands which did and didn't mess with their logo.
- It's written by two of the most experienced practitioners in the branding business.
- It's entertaining - written with a sense of humour and populated with anecdotes, doodles, jokes and illustrations, the style, tone and content of the book makes it unique.
Be inspired by real-life stories from the people who did and didn't mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&S, Red Bull, Apple, Innocent, PwC and FCUK.
