Dimensions
146 x 241 x 19mm
The best-selling author of 'The Discipline of Market Leaders' reveals how companies can achieve sustained growth.
In their 1995 blockbuster 'The Discipline of Market Leaders', Michael Treacy and Fred Wierseman explained how great companies dominated their markets by offering superior value propositions. Now Treacy is back with an equally groundbreaking book -- revealing how great companies master growth each year and how all businesses can identify and exploit opportunities for increased revenues, gross margins, and profits.
Treacy's main point is simple -- it really is possible to grow your business by 10 percent or more, year after year, in good times and bad, without cheating. Great companies already know how to do it, and the rest of us can learn their strategies and do the same thing.
