Got a great idea to start a business? So now what? E-MYTH ENTERPRISE explores the requirements that any new business must meet: the satisfaction of its four primary influencers-its employees‚ customers‚ suppliers‚ and investors-through four fundamental categories-visual‚ emotional‚ functional‚ and financial. Together these form the twin strategies every entrepreneur must use to design a business.
The latest book in the Gerber franchise‚ E-Myth Enterprise‚ fits neatly into a training program any entrepreneur can use to fulfill his or her dream. E-MYTH ENTERPRISE is a great follow-up to Awakening the Entrepreneur Within‚ as it shows would-be entrepreneurs how to put a great idea to work. Next‚ listeners can turn to The E-Myth Revisited for tried-and true advice about avoiding the ptifalls that prevent most small business owners from succeeding. Finally‚ for advice on how to take an existing business to the next level of growth and opportunity‚ listeners can turn to E-Myth Mastery.
