Effective Advertising 6

The AFA Effectiveness Awards are recognised and respected as Australia's premier advertising awards. Entries are fielded from advertising agencies across Australia, and range from national campaigns to innovative small budget campaigns. The awards acknowledge creative vision, campaign development and media strategy. Moreover, they are unique in proving the commercial value of advertising.

This is the casebook of the AFA Advertising Effectiveness Awards presented in 2001. Award categories include:
- Consumer Goods
- Consumer Services
- New Products and Services
- Retail, Leisure and Tourism
- Commercial, Corporate, Social and Government
- Integrated Through-the-Line Communication
- Integrated Use of Interactive Media