People are beginning to demand a higher standard of user experience (UX) quality from the software systems they use in their business and personal lives, and companies are looking to UX to help drive business value and increase brand strength. Effective UI provides a complete roadmap to building groundbreaking software centered on UX quality, including how to generate management support, employing product management strategies proven to deliver greater success, and how to manage the design, engineering, staffing, and business considerations that must be centered on the user's needs and working effectively in tandem all throughout the project.
