Dimensions
136 x 216 x 33mm
Tools for Building Unbreakable Customer Relationships in the Interactive Age, from the authors of the international bestseller 'The One-to-One Future'.
This book shows you how to harness and benefit from the current revolution in information technology. Using the new tools of the database, interactivity and mass customisation technology you will learn how to:
- improve customer retention and increase your share of each customer's business
- perfect strategies to protect and increase your unit margins
- gain insights that will allow you to create entirely new markets for your enterprise
- plan your transition to the Age of Interactivity, gaining advantages from the new technologies without being threatened by them
Essential reading for everyone whose business is customer based.
