Market Leadership in the Information Age.
The ultimate insider's guide to the information economy, this book offers a powerful vision of the technology revolution. From his vantage point as CEO of Lotus, one of the most progressive and widely known software companies, Jeff Papows offers a rare glimpse into the future of business, society, and culture in a truly networked world.
'Enterprise.Com' goes far beyond the traditional boundaries of business. Drawing from the pioneering contributions of Lotus, showcasing examples from innovators in such diverse industries as insurance and aerospace, Papows explores the more profound implications of the information technology (IT) revolution, such as:
- why the Web has become the most overhyped but undervalued business tool
- why business leaders must become fluent in the language of IT now or risk losing everything
- how IT takes "knowledge management" to its full potential, and
- how the adoption of new technologies is forever changing the roles and responsibilities of educators, researchers, policymakers, and general citizens.
It will provide a rich and compelling set of concepts and ideas for managers in any industry to anticipate trends, make wise investment decisions, and harness the power of technology to achieve new levels of innovation and growth.
