The Entrepreneurial Myth is a timely challenge to redesign entrepreneurship for the health and wealth of all. Entrepreneurs are deified as all-powerful, never-fail gurus who shoulder our collective necessity for enterprise. Promoted through education, politics and media, the mythical entrepreneur bears little relation to the messy reality of running a small business. Based on analysis spanning 30 years, this book challenges the pervasive misrepresentation of business creators in the UK, US, India and China. It examines how The Entrepreneurial Myth damages entrepreneur's mental health, skews public policy, amplifies business failure rates and undermines global economies. Hear a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Help strip The Entrepreneurial Myth of its power and recalibrate business success. Seize this vital opportunity to boost entrepreneurial wellbeing and resilience. This book is a timely invitation to build a more reflective, more effective entrepreneurship for the health and wealth of all. AUTHOR: Louise Nicolson has studied, launched, led and promoted entrepreneurial businesses for decades. She is an entrepreneur, consultant and coach with over 20 years' experience in business, journalism, public relations and employee engagement. Most recently, Louise built and sold an award-winning communication agency and summer school, before joining a City PR firm as Partner. This is her first business book. SELLING POINTS: . A book challenging how we think about entrepreneurship to benefit individual business protagonists, their communities and global economies . Based on the analysis of a 30-year sample of newspaper content . Contains real industry-insider anecdotes and case studies from a 20-year career in business and media . Explores the detrimental impact of the 'entrepreneurial myth'; distorting attitudes to business success and failure . Essential reading for entrepreneurs, leaders, journalists, educators, policy makers and those interested in the UK's SME culture
