Leaders are slightly different from managers and bosses. They aren't born or made. They are called this way. The strongest leaders are those who persist despite setbacks and get a result in the end. Leaders make the difference by who they are: their personality, unique style, character. Not their systems and methods. They tell mobilising stories that make challenges visible, appealing and meaningful. This books answers the essential questions on leadership: How can leaders use their skills in an optimal way? Where can they go wrong? How should they deal with cultural differences? AUTHOR: Marc Buelens is professor at Vlerick Business School. He is also a columnist and an opinion maker. SELLING POINTS: ? Become the charismatic leader you have always wanted to be. A source of inspiration for leaders wanting to translate their vision into powerful action
