* Unlike other theory-based pricing strategy books, this book covers the core theoretical framework and analytics with a strong emphasis on practical implementation. It uses the highly accessible Excel software as the primary tool and illustrates how the methodology translates in practice with real life cases and examples * Pricing is taught globally as part of advanced undergraduate, MBA and postgraduate Management, Strategy and Marketing courses, and this book offers unique and practical supplementary reading for such modules * Online resources include Excel templates and chapter-by-chapter PowerPoints slides
