Events as a Strategic Marketing Tool

Events as a Strategic Marketing Tool by Dorothe Gerritsen


ISBN
9781789242300
Published
Binding
Paperback
Dimensions
189 x 246 x 13mm

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
EOFY 2025 Book Frenzy
89.24
RRP: $104.99
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Instore Price: $104.99
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