Good products do not appear from nowhere. In the beginning, there is always an idea, which turns into the final product after a long development process and countless prototypes. But where do these ideas come from and how do designers get their motivation? Using a total of 21 examples, all of which received a distinction in the Red Dot Award: Product Design, the book explains where the inspiration for the concepts derives from and which human needs are fulfilled by the products. The works are divided into three groups: iconic models, material and basic needs gsocial responsibility. Text in English and Chinese. AUTHOR: Professor Dr. Peter Zec is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Communication Design. SELLING POINTS: ? A stimulating read for everybody interested in the ideas behind product design 84 colour illustrations
