Dimensions
183 x 242 x 27mm
Managing Risks and Opportunities in Today's Global Society.
Covering the hot topic of the moment and of the foreseeable future - corporate social responsibility - this is the only combined practical handbook and resource in its field.
The leaders in the struggle to overcome inequality, poverty, disease and pollution are not the masked protestors in Seattle, Genoa and Washington but the front line managers who every day contribute to the creation of wealth.
This timely, practical handbook puts corporate social responsibility firmly where it belongs - on the mainstream business agenda.
The book:
- Empowers individual managers to create better and more successful businesses and share the benefits of globalisation
- Shows how the "soft" issues of management are now the "hard" issues, and how they impact on the bottom line
- Identifies the key emerging management issues for your job and your business, and gives a seven-step plan for managing the risks and the opportunities for your organisation
The good news is that, as a manager, you don't have to leave your personal values at home - you can use them the help build your career, your business and the communities around you.
