Everybody's Business by Lucy Parker & Jon Miller


ISBN
9781849546089
Published
Released
01 / 09 / 2014
Binding
Hardcover
Pages
356
Dimensions
153 x 234mm

Is big business part of the problem or part of the solution? Sometimes it seems as if business exists purely to enrich a small elite. While the world is facing unprecedented challenges, it appears that businesses are only interested in making profits or paying bonuses. Big businesses are powerful machines. We all know they have the potential to cause enormous social and environmental harm; but with their resources and expertise they can also be great engines of positive change. Rather than fighting the power of business, should we be seeking to harness it? As some of today's leading companies are realising, lasting success comes from having a purpose broader than making a profit. Business should benefit customers, employees, suppliers, neighbours and the wider world, as well as shareholders. Enduring value comes from making business work for everybody. Everybody's Business is a journey through the business world.
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