Stanford economist Paul Oyer offers a provocative, informative, and entertaining view of modern microeconomicsusing the lens of online dating. Oyer argues that dating is all economics, having come to this conclusion once he turned his economists eye to online dating after his own marriage ended. Oyer uses his own experiences and those of other users of dating sites to show just how modern economics works. In fact, he says, the behaviours driving online dating mimic those driving any other marketand so should be central to how business people at every level analyze their critical interactions.
