How can you take advantage of Facebook to promote brands,
products, and services? With The Facebook Marketing Book,
you'll learn proven tactics that you can use right away
to build your brand and engage prospective customers.
Ideal for marketing and PR professionals as well as web
developers and entrepreneurs, this book introduces the
tools and features that will help you reach specific
audiences through this popular networking site. Facebook
is loaded with unfamiliar challenges, and this book shows
you how to make the most of the site while skirting the
not-so-obvious pitfalls along the way. Along with an in-
depth overview, you'll get colourful and easy-to-
understand introductions to profiles, groups, pages,
applications, ads, events, and etiquette. Why wait? This
is one marketing opportunity you can't afford to miss.
